What We Do

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We are the gateway for connecting brands with 40,000 UC Berkeley students at the world’s premier university.

The Cal student body is a multinational and economic powerhouse that contributes over $500 million annually into the Bay Area economy. Our unique position within the Student Affairs Division allows us to tap into the undergraduate student experience at key moments during the academic year.

What Makes Us Different

$400M+, Cal Students Annual Contribution to the Bay Area Economy $300M+, Spent in the City of Berkeley $143 Billion - The amount of direct spending by Gen Z, which is already on track to become the largest generation of consumers by the year 2020.