We are the gateway for connecting brands with 40,000 UC Berkeley students at the world’s premier university. We work with all departments within the Student Affairs Division to create business partnerships that enhance the student experience outside the classroom.
We team up with companies whose values align with ours as a public university to create memorable brand experiences through meaningful partnerships, experiential marketing, and social and digital solutions.
What Makes Us Different
Our unique position in the Student Affairs Division allows us to tap into the undergraduate student experience at key moments in time. Opportunities range from broad social and digital media campaigns, to customized activations, and event and program sponsorships.
From move-in day, undergraduate student orientation, and parent orientation, to finals week and graduation, we provide opportunities for authentic campus engagement.
Building Meaningful Partnerships
We create win-win relationships that provide genuine benefits for both our students and partners. Below are few examples of the many ways you can connect with Berkeley students. For a full list of opportunities and more information, please contact us.
- Move-In Day and Golden Bear Orientation: 9,000+ students
Multiple day event for newly admitted undergraduate students in August.
- Caltopia: 30,000+ students
Largest college lifestyle event in the nation, hosted in by Rec Sports in August
- Cal eSports: 9,000+ students
Collegiate student-athlete and gamers representing UC Berkeley at national and international competitions.
- Calapoloza: 6,000+ students
Premier campus biannual student activities fair
- Cal Day at Rec Sports: 10,000+ students/prospective students/families
Rec Sports’ specific venue at Cal Day, UC Berkeley's Open House